What's Inside
The complete playbook.
Eight sections. The same five-step framework every Guidebook follows — adapted for the specific moves that matter in this business. Different trade, same playbook structure, every time.
01Start Legal
Cottage food laws by state, home-based bakery income limits, commercial kitchen rental, bakery license, food handler certification, and the permit path from home to retail.
02Build Your Product Line
Signature items, seasonal menu, wholesale-ready products, and the SKU selection that balances production efficiency with customer demand.
03Price for Profit
Cost of goods calculation, labor time per unit, packaging cost, and the retail vs wholesale pricing model that makes baking profitable — not just busy.
04Start Selling
Farmers markets, Instagram DMs, Facebook groups, pop-up events, local café wholesale, and the customer acquisition tactics that work before you have a storefront.
05Open a Retail Location
Lease selection, commercial kitchen equipment, build-out basics, and the financial model that determines when a retail storefront makes sense vs when it's premature.
06Land Wholesale Accounts
Cafés, restaurants, hotel breakfast programs, corporate office accounts, and grocery stores — the wholesale pitch and margin model that generates volume without retail overhead.
07Custom Orders & Events
Wedding cakes, custom event orders, and the deposit + contract structure that protects you on large custom work.
08Scale Production
Production scheduling, kitchen staff, ingredient purchasing at scale, and the daily output targets that make a bakery financially viable with employees.