What's Inside
The complete playbook.
Eight sections. The same five-step framework every Guidebook follows — adapted for the specific moves that matter in this business. Different trade, same playbook structure, every time.
01Get Licensed & Permitted
Catering license, food handler certification, health department permit, cottage food law limits by state, commercial kitchen rental vs own build-out — the compliance roadmap.
02Choose Your Niche
Wedding catering, corporate catering, drop-off catering, food truck catering, and box lunch programs — profitability comparison, competition level, and which to start with.
03Build Your Menu & Packages
Menu engineering for catering — food cost targets, per-head pricing, package structure, and the proposal template that closes catering leads without a meeting.
04Price for Real Margin
Per-person pricing vs flat fee, gratuity and service charge structure, rental add-ons (linens, equipment), and the pricing model that makes event catering actually profitable.
05Get Your First Events
Wedding vendor networks, The Knot/WeddingWire listings, LinkedIn for corporate catering, and direct outreach to event venues. What builds pipeline fastest in year one.
06Operate a Catering Event
Staffing requirements, load-out checklist, food transport safety, setup and breakdown workflow, and the event-day system that runs without you making every decision on-site.
07Build Recurring Corporate Accounts
Box lunches, corporate meeting catering, and employee appreciation events — the account type that generates predictable weekly revenue without event seasonality.
08Scale to Multiple Events per Weekend
Kitchen staff, event staff sourcing, equipment inventory, and the operations manual that lets you run three events on a Saturday without you being at all three.