What's Inside
The complete playbook.
Eight sections. The same five-step framework every Guidebook follows — adapted for the specific moves that matter in this business. Different trade, same playbook structure, every time.
01Choose Your Model
Dropshipping vs print-on-demand vs inventory vs private label. Margin comparison, startup cost, and which model to start with based on your capital and skills.
02Product Research That Works
Google Trends, Jungle Scout, TikTok product discovery, competitor analysis, and the product validation process that confirms demand before you spend money on inventory.
03Set Up Your Store
Shopify setup, theme selection, product page copy, photography, and the technical checklist that gets a store ready to convert traffic.
04Drive Traffic
Meta ads, Google Shopping, TikTok organic, influencer seeding, SEO, and email — the traffic stack that works for DTC e-commerce at each stage of scale.
05Convert & Retain
Email automation (welcome, abandoned cart, post-purchase), loyalty programs, upsell sequences, and the retention math that separates profitable stores from break-even ones.
06Understand Your Numbers
ROAS, CAC, LTV, contribution margin — the four e-commerce metrics that tell you if the business is actually working before you scale ad spend.
07Scale with Paid Ads
Meta ads structure (campaigns, ad sets, creative testing), budget scaling rules, and the ad creative approach that actually converts for DTC brands.
08Automate & Build the Team
VA sourcing, 3PL fulfillment, customer service systems, and the operational setup that lets you run a 7-figure store without doing everything yourself.