Hardwood, LVP, tile underlay, carpet — install to ownership.
Every chapter builds on the last. From day one in the trade to the day you own the company. No filler. No inspiration. Just the actual steps.
Hardwood installation and sanding, LVP floating and glue-down, tile and stone, carpet stretching, subfloor prep and leveling. The skills that make you a referral-only installer.
State contractor license requirements, liability insurance, and the NWFA or CFI certification that signals quality to high-end remodelers and builders.
Van, tools, material account, estimating template, and per-square-foot pricing model. First customer playbook. The builder and remodeler outreach sequence.
Square footage pricing by product type, waste factors, subfloor repair up-charge, stair pricing, and the scope-creep protection that keeps margins clean.
Flooring showroom relationships, kitchen/bath designer referrals, Angi, Houzz, builder relationships, and property management maintenance contracts. The channels that deliver consistent volume.
Solo to two-person crew. Installer standards. Subcontractor vs W2. The quality walkthrough process that keeps your Google rating at 4.9.
From $300K to $1M+. Showroom referral programs, builder preferred vendor lists, and the commercial flooring market that offers larger project values.
Residential remodel, new construction, and commercial. The revenue mix that takes a flooring installer past $1M — and the product specializations that deliver the highest margins.
Updated Yearly. Forever Yours.
Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.
This is not a textbook. This is the operating manual.
Here is what the same information would cost you anywhere else.
Flooring-specific
Get all three formats in the bundle and own it for life.
“Read it in a weekend. Apply it for a lifetime.”
Every bundle saves you money. The bigger the stack, the bigger the gap between what you pay and what you get.
"Start your trades together. One income today, two incomes tomorrow."
Choose your 2 trades
Hold Ctrl (PC) or Cmd (Mac) to pick 2.
"Read three. Pick one. The other two are gifts you give your friends."
Choose your 3 trades
Hold Ctrl (PC) or Cmd (Mac) to pick 3.
"Five trades. Five paths. One family-built future."
5 attorney hours cost $2,500. The Family Bundle is $535. You do the math.
Choose your 5 trades
Hold Ctrl (PC) or Cmd (Mac) to pick 5.
"Every trade. Every advantage. One library."
$1,997 is roughly four hours with a business attorney. Or it is the entire wealth-building library, in your hands, forever.
All sales final · Non-refundable · Secure checkout via Stripe
Digital PDF for instant access. Add a hardcover for the shelf. Add audio for the commute. Or get everything — the Complete Kit.
Instant access. Read on any device. Print it if you want. Lifetime updates included.
PDF + ePub — instant download, lifetime updates
All sales final · Non-refundable · Secure checkout via Stripe
PDF for tonight. A hardcover printed and shipped to your door in 5–7 business days. The one you put on the shelf.
PDF + ePub — instant download, lifetime updates
All sales final · Non-refundable · Secure checkout via Stripe
Everything: PDF, hardcover, and the audiobook MP3 download for the commute. The whole package.
PDF + ePub — instant download, lifetime updates
All sales final · Non-refundable · Secure checkout via Stripe
All sales final · Non-refundable · Digital delivery is immediate and cannot be recalled.
You've installed enough floors to know the business isn't complicated — it's relationships, speed, and a reputation for showing up and finishing clean.
This guidebook takes you from first solo job to builder preferred vendor to multi-crew operation. The licensing, the estimating, the customer channels, and the scale.
Hardwood, LVP, tile — pick your specialty or do them all. The path is the same.
No. The book is written so a complete beginner can read page one and walk into an apprenticeship or first job knowing exactly what to expect. If you're already in the trade, the business and scaling sections are where the real value is.
Licensing chapters cover the path in every state, with the relevant regulator, exam, and reciprocity rules. Business setup and marketing chapters are U.S.-focused but generally applicable.
Digital PDF — instant download, readable on any device. Add a hardcover (printed and shipped) or audiobook MP3 add-ons available at launch. Lifetime updates on all digital formats.
All sales are final and non-refundable. Digital files are delivered immediately and cannot be recalled. Please read the product description carefully before purchasing.
We're finalizing the launch date now. Join the founders waitlist below and you'll be first to know — plus eligible for Founders pricing when we go live.
We're putting the finishing touches on The Flooring Guidebook. Join the founders waitlist and get first access when we launch — plus Founders pricing locked in for life.