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Trade Guidebook · Food & Hospitality
GROW TO $1M+ · NO FLUFF

The Food Truck Guidebook

Concept to truck to commissary kitchen

$147 $197 Coming Soon · Founders
Join the waitlist → Browse more Food & Hospitality
Pay in 4 with Klarna · Afterpay · Affirm — at launch
The Food Truck Guidebook
What's Inside

The complete playbook.

Eight sections. The same five-step framework every Guidebook follows — adapted for the specific moves that matter in this business. Different trade, same playbook structure, every time.

01

Get Licensed & Legal

Food handler certification, food truck permit by city, health department inspection, commissary kitchen requirement, commercial auto insurance, and the city-specific permit matrix.

02

Design Your Concept & Menu

Menu engineering for a food truck — size, prep time, food cost targets, and the concept positioning that stands out in a saturated market.

03

Buy or Build Your Truck

New vs used food truck, commercial kitchen equipment layout, generator vs shore power, wrap design, and the inspection and build-out checklist.

04

Find Your Spots

Permit zones, approved commissaries, private events, breweries, office park lunch routes, and the location rotation strategy that builds consistent daily volume.

05

Price for Profit

Food cost percentage targets, pricing by item type, portion control, and the menu engineering approach that keeps food cost under 30% on a mobile kitchen.

06

Book Events & Catering

Weddings, corporate events, festivals, and food truck parks — the booking process, deposit structure, and event pricing that makes catering your highest-margin revenue stream.

07

Market & Build a Following

Instagram, TikTok, Google Maps, and the location announcement system that moves customers from curious to in-line. The food truck following that fills your spot before you pull up.

08

Scale to a Second Truck

From one truck to two — the staffing, commissary logistics, and booking system that lets you serve two locations without the owner cooking every order.

Who This Is For

Written for the person ready to build.

Food trucks are the lowest-overhead way to enter the food business — no lease, no build-out, and the ability to move if a location doesn't perform.

This guidebook covers the permits, the truck, the concept, the locations, and the catering model that makes food trucks profitable businesses — not just expensive hobby projects.

The demand is real. The path is specific. Most trucks fail because they skip the business side.

Updated Yearly. Forever Yours.

Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.

Lifetime access Annual updates included free Refreshed laws, rates & standards
Real Cost Breakdown

What It Actually Costs to Learn FOOD TRUCK Business the Hard Way

This is not a textbook. This is the operating manual.
Here is what the same information would cost you anywhere else.

Food Truck-specific

Combined retail value $12,000 to $33,000 minimum Plus the income lost during your learning curve.
Or
The Food Truck Guidebook
$147
Was $197
  • Try booking a business attorney. The floor is $500 an hour, and you will not walk out with a fraction of what is inside these pages.
  • Less than one hour with any advisor on this list.
  • Less than one bad vendor decision or one underpriced job.
  • Available as digital, hardcover, or audiobook.
$147. Founders edition.

Get all three formats in the bundle and own it for life.

“Read it in a weekend. Apply it for a lifetime.”

Bundle Offers

One Trade or All of Them.
We Have a Stack for That.

Every bundle saves you money. The bigger the stack, the bigger the gap between what you pay and what you get.

Bundle 01

The Couple's Bundle

"Start your trades together. One income today, two incomes tomorrow."

  • 2 trade guidebooks of your choice
  • Digital, hardcover, or audiobook format per book
  • Lifetime access to digital editions
$244 $294 Save $50

Choose your 2 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 2.

Get the Couple's Bundle at $244
Bundle 02

The Indecisive Bundle

"Read three. Pick one. The other two are gifts you give your friends."

  • 3 trade guidebooks of your choice
  • Perfect if you are deciding between trades
  • Lifetime digital access to all three
$341 $441 Save $100

Choose your 3 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 3.

Get the Indecisive Bundle at $341
Bundle 03

The Family Bundle

"Five trades. Five paths. One family-built future."

  • 5 trade guidebooks of your choice
  • One per family member, or one per niche you explore
  • Lifetime digital access to all five

5 attorney hours cost $2,500. The Family Bundle is $535. You do the math.

$535 $735 Save $200

Choose your 5 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 5.

Get the Family Bundle at $535
Choose your stack

Three ways to start.

The trade book is the path. Add Credit Repair if you need to be loanable. Add the Founder Guidebook if you're ready to build the business behind the trade. Same playbooks. Same authors. Three tiers.

Tier 01 · The Trade

Just the Food Truck

The full Food Truck Guidebook. Step-by-step from day one to owning the business.

$147
  • The Food Truck Guidebook (PDF + ePub)
  • Lifetime access & all updates
  • Step-by-step launch & skill checklist
  • Pricing, contracts & first-customer playbook
Choose your format

PDF + ePub — instant download, lifetime updates

All sales final · Non-refundable · Secure checkout via Stripe

Tier 02 · Trade + Credit

Food Truck + Credit Repair

The trade book plus the Roadmap to 800+ Kit — because most readers need to be loanable to fund the startup.

$197 $244
Save $47
  • The Food Truck Guidebook
  • Roadmap to 800+ — The Credit Repair Guidebook
  • The 90-Day Mortgage-Ready Tracker
  • Lifetime access & all updates
Choose your format

PDF + ePub — instant download, lifetime updates

All sales final · Non-refundable · Secure checkout via Stripe

Tier 03 · The Entrepreneur Stack

Food Truck + Credit + Founder

The full entrepreneur stack. Trade. Credit. And the flagship Master Entrepreneur Manual to build the business behind the trade.

$297 $394
Save $97
Choose your format

PDF + ePub — instant download, lifetime updates

All sales final · Non-refundable · Secure checkout via Stripe

Buy-now-pay-later available at launch
Pay in 4 with Klarna, Afterpay, or Affirm — available at launch. Subject to lender approval.
Common questions

What you need to know.

Do I need to already be in this field?

No. The guidebook is written so a complete beginner can start on page one and know exactly what to do. If you're already in, the scale and systems sections are where the real value is.

When will the book be available?

We're in pre-launch. Join the waitlist and you'll be first to know when it's live — with Founders pricing locked in before the public release.

What format is the book?

Digital PDF + ePub, downloadable forever. Lifetime updates included with the Founders edition.

Why bundle with Credit Repair?

Most people who want to start a business need to be loanable first. The bundle solves both problems before you spend on startup costs.

Is there a refund policy?

All sales are final and non-refundable. Review the table of contents and sample pages before purchasing. If you have questions, contact us before you buy.

The path is real.
The playbook is written.

The Food Truck Guidebook is coming soon. Join the waitlist for Founders pricing and first-access notification when we launch.

Join the Founders waitlist →