What's Inside
The complete playbook.
Eight sections. The same five-step framework every Guidebook follows — adapted for the specific moves that matter in this business. Different trade, same playbook structure, every time.
01Get Certified & Legal
State grooming certification, business license, pet care facility permits, liability insurance, and the mobile vs salon decision — which to start with and why.
02Master the Services
Breed-specific cuts, deshedding treatments, nail grinding, ear cleaning, anal gland expression, and the add-on services that move average ticket past $100.
03Set Up Your Space or Van
Mobile grooming van layout and equipment, or salon tub/table/dryer setup for a 1–3 station starter suite — the equipment list at every budget.
04Get Your First Clients
Google Business Profile, Yelp, Instagram, local Facebook groups, and vet office partnerships. The first 30-day client acquisition plan.
05Price Your Menu
Full groom vs bath-and-brush pricing, breed surcharges, add-on pricing, and the membership package that builds a recurring monthly revenue base.
06Build a Loyal Client Base
Appointment reminders, breed notes cards, birthday messages, and the referral program that turns 10 clients into 30 within 90 days.
07Hire a Second Groomer
The hiring checklist, compensation models (booth rental vs hourly), training standards, and the client assignment process that protects retention.
08Grow to a Multi-Station Salon
Retail products, daycare add-on, training groomer associates, and the multi-station salon model that scales past $500K annually.