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Founder Guidebook · 02

The Real Estate Agent Guidebook

From licensed beginner to closing your first 12 deals — without burning out, going broke, or paying $5,000 to a coach who's never sold a house.

$147 $247 Founders Edition
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What's inside
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What's Inside

12 deals in your first year.

Most new agents quit in 18 months. Not because the market is hard — because nobody hands them a real plan. This is that plan.

01

Picking the right brokerage

EXP vs Compass vs Keller Williams vs the local indie. Splits, fees, leads, mentorship — what actually matters versus what's just marketing.

02

Lead generation that doesn't cost $3K/month

SOI activation scripts, open house systems, Zillow vs Realtor.com vs door-knocking — what works in 2026 and what's dead.

03

Buyer consultations & showings

How to qualify a buyer in 15 minutes. How to run a showing. How to handle the lender hand-off so deals don't fall apart.

04

Listings — how to actually get them

Pricing strategy, listing presentation, photography & staging, MLS optimization, the offer-review framework that nets your seller more.

05

Negotiation & the close

What to say in multiple-offer situations. How to handle inspection requests. How to keep deals alive when financing hiccups.

06

The 12-month income plan

Working backwards from your income goal: how many deals, how many appointments, how many conversations per week. Math that doesn't lie.

Who This Is For

Written for newer agents and the stuck ones.

Maybe you just got your license and your broker handed you a name tag and said “good luck.” Maybe you've been licensed for two years and you've closed three deals and you're starting to wonder if this works.

It works. The agents making $250K aren't smarter than you — they have a system. This guidebook gives you the system, written by people who actually closed the deals.

Read it tonight. Apply it Monday.

"Stop hoping a deal lands in your lap. Build the pipeline."
Delivery

Read it tonight. Apply it tomorrow.

Common Questions

Honest answers.

Is this a physical book?

It's a digital PDF guidebook. Instant download after purchase. Read on phone, tablet, or laptop. Print it at home if you prefer paper.

Do you offer payment plans?

Yes. When we launch, you will be able to pay in full or split into 4 interest-free payments with Afterpay, Klarna, Sezzle, Splitit, or Zip.

What's your refund policy?

All sales are final. Once you receive the digital files (delivered immediately after checkout), the order is non-refundable. By purchasing, you agree to our All Sales Final policy. Email info@theguidebookco.com if you have any issue accessing your files — we will make it right.

Will I get updates?

Yes. When we revise the guidebook, you get the new version free, forever. We email you when there's a meaningful update.

Do I need to be a U.S. citizen?

The guidebooks are written for the U.S. credit and lending system. Most of the principles translate, but the specific bureaus, scoring models, and lender programs are U.S.-based.

Updated Yearly. Forever Yours.

Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.

Lifetime access Annual updates included free Refreshed laws, rates & standards
Choose your stack

Three ways to start.

The trade book is the path. Add Credit Repair if you need to be loanable. Add the Founder Guidebook if you're ready to build the business behind the trade. Same playbooks. Same authors. Three tiers.

Tier 01 · The Trade

Just the Real Estate Agent

The full Real Estate Agent Guidebook. License path, skills, hiring, going independent.

$147
  • The Real Estate Agent Guidebook (PDF + ePub)
  • Lifetime access & all updates
  • Step-by-step license & skill checklist
  • Pricing, contracts & first-customer playbook
Notify me when live →
Pay in 4 with Klarna · Afterpay · Affirm
Tier 02 · Trade + Credit

Real Estate Agent + Credit Repair

The trade book plus the Roadmap to 800+ Kit — because most readers need to be loanable to fund the truck, the chair, or the build-out.

$197 $244
Save $47
  • The Real Estate Agent Guidebook
  • Roadmap to 800+ — The Credit Repair Guidebook
  • The 90-Day Mortgage-Ready Tracker
  • Lifetime access & all updates
Notify me when live →
Pay in 4 with Klarna · Afterpay · Affirm
Tier 03 · The Entrepreneur Stack

Real Estate Agent + Credit + Founder

The full entrepreneur stack. Trade. Credit. And the flagship Master Entrepreneur Manual to build the business behind the trade.

$297 $394
Save $97
  • The Real Estate Agent Guidebook
  • Roadmap to 800+ Kit (Guidebook + Vault + Tracker)
  • The Master Entrepreneur Manual (flagship)
  • Lifetime updates · BNPL available
Notify me when live →
Pay in 4 with Klarna · Afterpay · Affirm
Buy-now-pay-later available at launch
Pay in 4 with Klarna, Afterpay, or Affirm — available at launch. Subject to lender approval.

Ready to close 12 deals?

The complete Real Estate Agent Guidebook. Lifetime access. BNPL available. $147 today, or 4 payments of $36.75.

No spam. Founders list closes at 500 emails.
Founders edition · first 500 readers · BNPL available