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Trade Guidebook · Construction & Skilled
LICENSE → SKILL → INCOME → OWNERSHIP

The Roofer Guidebook

From crew to crew leader to owning a roofing company. Tear-offs, shingles, flat, insurance work.

$147 $197 Available Now · Founders
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The Roofer Guidebook
What's Inside

Skill Crew Income Ownership Step by Step.

Every chapter builds on the last. From day one in the trade to the day you own the company. No filler. No inspiration. Just the actual steps.

01

Get Skilled Fast

Shingle installation, flat roof systems, flashing, gutters, ventilation, and the NRCA certifications that make you a credible contractor with insurers and GCs.

02

Storm & Insurance Work

How to read an insurance estimate, supplement adjuster underpayments, build insurance company relationships, and become the go-to contractor after hail season.

03

Get Your First Crew

Sub-crew vs W2 employees. Labor-only vs materials-and-labor bids. How to hire foremen who deliver consistent quality and show up on Monday.

04

Estimating & Pricing

Roofing calculators, material waste factors, labor burden, overhead recovery, and profit margin targets. Bid to win work — not to stay busy.

05

Lead Sources

Google LSA, storm chasing strategy, realtor relationships, property management accounts, HOA relationships, and Angi for residential fill. What works by season and region.

06

Build the Business

LLC, contractor license, bonds, insurance certificates, roofing software (AccuLynx, JobNimbus), and the sales process that converts a roof inspection to a signed contract.

07

Scale to Multiple Crews

From owner-operator to production manager. Crew scheduling, material ordering, quality inspection systems, and the dispatch workflow that lets you run 5 crews without being on every roof.

08

The $1M+ Path

Residential reroof volume vs commercial flat. Insurance restoration vs retail. The mix that pushes a roofing company past $1M — and the mistakes that stall them at $400K.

Updated Yearly. Forever Yours.

Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.

Lifetime access Annual updates included free Refreshed laws, rates & standards
Real Cost Breakdown

What It Actually Costs to Learn ROOFER Business the Hard Way

This is not a textbook. This is the operating manual.
Here is what the same information would cost you anywhere else.

  • Business attorney to set up your LLC and licensing structure for Roofer State-specific entity filing, operating agreement, and registered agent setup. $1,500 to $3,000
  • CPA familiar with Roofer businesses for tax setup and quarterly filings Industry-specific deductions, estimated tax payments, and payroll structure. $1,500 to $3,500 per year
  • Industry-specific business coach (most charge $500 to $2,000 per month for 6+ months) Mentorship for someone who has actually built and sold a Roofer business. $3,000 to $12,000
  • Equipment and supply chain research time 200+ hours of calls, samples, returns, and bad vendor relationships before you find the right suppliers. 200+ hours
  • Pricing and quoting consultant to set your rates against the local market Undercharging by 20% for 12 months costs more than this consultant ever would. $1,000 to $2,500
  • Marketing setup for Google Business Profile, website, and review systems The three channels that drive 80% of new customer calls for Roofer businesses. $2,000 to $5,000

Roofer-specific

  • State roofing contractor license exam prep and surety bond setup Many states require a licensed contractor to pull permits on roofing jobs. Unlicensed roofing work creates liability and insurance voidance risk. $1,500 to $3,500
  • Insurance restoration specialist training (Xactimate software and adjuster negotiation) 70% of roofing revenue for many shops comes from insurance claims. Xactimate-proficient roofers recover 15 to 25% more per claim. $1,000 to $3,000
  • GAF or Owens Corning preferred contractor certification program Manufacturer certification allows you to offer extended warranties. That warranty upsell closes 20 to 30% more jobs at premium pricing. $500 to $1,500
Combined retail value $16,000 to $42,000 minimum Plus the income lost during your learning curve.
Or
The Roofer Guidebook
$147
Was $197
  • Try booking a business attorney. The floor is $500 an hour, and you will not walk out with a fraction of what is inside these pages.
  • Less than one hour with any advisor on this list.
  • Less than one bad vendor decision or one underpriced job.
  • Available as digital, hardcover, or audiobook.
$147. Founders edition.

Get all three formats in the bundle and own it for life.

All sales final · Non-refundable · Secure checkout via Stripe

“Read it in a weekend. Apply it for a lifetime.”

Choose Your Stack
Bundle Offers

One Trade or All of Them.
We Have a Stack for That.

Every bundle saves you money. The bigger the stack, the bigger the gap between what you pay and what you get.

Bundle 01

The Couple's Bundle

"Start your trades together. One income today, two incomes tomorrow."

  • ✓ 2 trade guidebooks of your choice
  • ✓ Digital, hardcover, or audiobook format per book
  • ✓ Lifetime access to digital editions
$244 $294 Save $50

Choose your 2 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 2.

Get the Couple's Bundle at $244
Bundle 02

The Indecisive Bundle

"Read three. Pick one. The other two are gifts you give your friends."

  • ✓ 3 trade guidebooks of your choice
  • ✓ Perfect if you are deciding between trades
  • ✓ Lifetime digital access to all three
$341 $441 Save $100

Choose your 3 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 3.

Get the Indecisive Bundle at $341
Bundle 03

The Family Bundle

"Five trades. Five paths. One family-built future."

  • ✓ 5 trade guidebooks of your choice
  • ✓ One per family member, or one per niche you explore
  • ✓ Lifetime digital access to all five

5 attorney hours cost $2,500. The Family Bundle is $535. You do the math.

$535 $735 Save $200

Choose your 5 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 5.

Get the Family Bundle at $535
Best Value Bundle 04 · The Legacy

The Legacy Bundle

"Every trade. Every advantage. One library."

  • ✓ All 60 trade guidebooks
  • ✓ The Master Entrepreneur Manual
  • ✓ Free shipping on all hardcovers
  • ✓ Lifetime digital access to every edition
  • ✓ Annual updates included, forever
60 trade guidebooks at $147 each $8,820
The Master Entrepreneur Manual $397
Standalone total $9,217

$1,997 is roughly four hours with a business attorney. Or it is the entire wealth-building library, in your hands, forever.

$1,997 Save $7,220
Get the Legacy Bundle at $1,997

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View all bundle details and compare what's included →
Choose your format

Three ways to own it.

Digital PDF for instant access. Add a hardcover for the shelf. Add audio for the commute. Or get everything — the Complete Kit.

Digital Only

PDF Download

Instant access. Read on any device. Print it if you want. Lifetime updates included.

$147
  • The Roofer Guidebook — Digital PDF
  • Instant delivery after purchase
  • Lifetime access & all updates
  • Read on any device
Choose your format

PDF + ePub — instant download, lifetime updates

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Best Value — Most Popular

Digital + Hardcover

PDF for tonight. A hardcover printed and shipped to your door in 5–7 business days. The one you put on the shelf.

$186 $225
Save $39
  • The Roofer Guidebook — Digital PDF
  • Hardcover (POD, ships 5–7 business days)
  • Instant digital access the day you order
  • Lifetime updates on the PDF
Choose your format

PDF + ePub — instant download, lifetime updates

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The Complete Kit

Digital + Hardcover + Audio

Everything: PDF, hardcover, and the audiobook MP3 download for the commute. The whole package.

$197 $265
Save $68
  • The Roofer Guidebook — Digital PDF
  • Hardcover (POD, ships 5–7 business days)
  • Audiobook — MP3 download
  • Lifetime updates on PDF & audio
Choose your format

PDF + ePub — instant download, lifetime updates

All sales final · Non-refundable · Secure checkout via Stripe

Buy-now-pay-later available at launch
Pay in 4 with Klarna, Afterpay, or Affirm — available at launch. Subject to lender approval.

All sales final · Non-refundable · Digital delivery is immediate and cannot be recalled.

The Roofer Guidebook
Who This Is For

Written for the person ready to own it.

You've been on roofs long enough to know the owner is making 4x what you're making — and the business isn't that complicated.

This guidebook walks you through the license, the crew, the insurance relationships, the estimating, and the systems to run multiple jobs at once. The path from laborer to crew to company.

High-ticket, high-demand, and recession-resistant. Roofs don't wait.

“Tear-offs, shingles, flat, insurance work — crew to company owner.”
Delivery

Read it tonight. Apply it tomorrow.

  • 01
    Instant PDF download Delivered the moment you check out. Read on any device, print if you want.
  • 02
    Hardcover shipped to you Print-on-demand. Ships in 5–7 business days. Add it to any tier.
  • 03
    Audiobook MP3 download Listen on the commute, on the job, or whenever. Available in the Complete Kit.
Common questions

What you need to know.

Do I need to already be in the trade?

No. The book is written so a complete beginner can read page one and walk into an apprenticeship or first job knowing exactly what to expect. If you're already in the trade, the business and scaling sections are where the real value is.

Is this state-specific?

Licensing chapters cover the path in every state, with the relevant regulator, exam, and reciprocity rules. Business setup and marketing chapters are U.S.-focused but generally applicable.

What format is the book?

Digital PDF — instant download, readable on any device. Add a hardcover (printed and shipped) or audiobook MP3 add-ons available at launch. Lifetime updates on all digital formats.

What's your refund policy?

All sales are final and non-refundable. Digital files are delivered immediately and cannot be recalled. Please read the product description carefully before purchasing.

When does this launch?

We're finalizing the launch date now. Join the founders waitlist below and you'll be first to know — plus eligible for Founders pricing when we go live.

The trade is real.
The path is written.

We're putting the finishing touches on The Roofer Guidebook. Join the founders waitlist and get first access when we launch — plus Founders pricing locked in for life.

No spam. First to know. Founders pricing locked in.
Coming Soon — Founders Edition $147 · All sales final · Non-refundable