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Trade Guidebook · Specialty & Modern
LICENSE → SKILL → INCOME → OWNERSHIP

The Solar Guidebook

Sales to install to owning a solar contracting company.

$147 $197 Available Now · Founders
Choose your stack → Browse Specialty & Modern
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The Solar Guidebook
What's Inside

License Income Ownership Step by Step.

Every chapter builds on the last. From day one in the trade to the day you own the company. No filler. No inspiration. Just the actual steps.

01

Get Licensed & Certified

State electrical contractor license (required for most solar installs), NABCEP certification (PV Installation Professional), and the utility interconnection application process.

02

Solar Sales Fundamentals

How to read a utility bill, shade analysis, system sizing, financing options (cash, loan, lease, PPA), and the residential sales process from lead to signed contract.

03

Installation Skills

Roof mounting systems, racking, panel layout, DC wiring, inverter installation (string, micro, hybrid), utility meter and interconnection, and the inspection and PTO process.

04

Permitting & Interconnection

City/county permit applications, structural calculations, electrical one-line diagrams, utility interconnection applications, and the inspection sequence from permit to PTO.

05

Lead Generation

Door-to-door canvassing, digital lead buying, referral programs, roofing company partnerships, Google Business and paid search, and the pre-sale financing pre-approval process.

06

Commercial Solar

Commercial and industrial (C&I) solar — the project sizes, the RFP process, the PPA structure, and the EPC contractor role that generates $100K+ project revenue.

07

Build a Team

Sales reps, installers, project manager. The company structure at 10, 20, 50 installations per month. The CRM and project management system that keeps every install on schedule.

08

The $1M+ Path

Residential solar volume, commercial projects, battery storage add-ons, and EV charging installation. The revenue model that takes a solar company past $1M.

Updated Yearly. Forever Yours.

Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.

Lifetime access Annual updates included free Refreshed laws, rates & standards
Real Cost Breakdown

What It Actually Costs to Learn SOLAR Business the Hard Way

This is not a textbook. This is the operating manual.
Here is what the same information would cost you anywhere else.

  • Business attorney to set up your LLC and licensing structure for Solar State-specific entity filing, operating agreement, and registered agent setup. $1,500 to $3,000
  • CPA familiar with Solar businesses for tax setup and quarterly filings Industry-specific deductions, estimated tax payments, and payroll structure. $1,500 to $3,500 per year
  • Industry-specific business coach (most charge $500 to $2,000 per month for 6+ months) Mentorship for someone who has actually built and sold a Solar business. $3,000 to $12,000
  • Equipment and supply chain research time 200+ hours of calls, samples, returns, and bad vendor relationships before you find the right suppliers. 200+ hours
  • Pricing and quoting consultant to set your rates against the local market Undercharging by 20% for 12 months costs more than this consultant ever would. $1,000 to $2,500
  • Marketing setup for Google Business Profile, website, and review systems The three channels that drive 80% of new customer calls for Solar businesses. $2,000 to $5,000

Solar-specific

  • NABCEP PV Installation Professional certification program NABCEP is the gold standard credential in solar. Most commercial and utility-scale contracts require it. Residential clients ask for it increasingly. $2,000 to $5,000
  • NEC solar-specific code training and AHJ permit submission consultant Failed solar permit submissions cost 4 to 8 weeks and thousands in redesign fees. Getting the submission right the first time is a skill worth paying for. $1,000 to $2,500
  • Solar financing options consultant (PPAs, loans, leases, and ITC tax credit advisor) The operator who understands ITC pass-throughs, zero-down PPAs, and PACE financing closes 3 to 4 times more deals than the one who only quotes cash purchases. $1,500 to $3,500
Combined retail value $15,000 to $42,000 minimum Plus the income lost during your learning curve.
Or
The Solar Guidebook
$147
Was $197
  • Try booking a business attorney. The floor is $500 an hour, and you will not walk out with a fraction of what is inside these pages.
  • Less than one hour with any advisor on this list.
  • Less than one bad vendor decision or one underpriced job.
  • Available as digital, hardcover, or audiobook.
$147. Founders edition.

Get all three formats in the bundle and own it for life.

“Read it in a weekend. Apply it for a lifetime.”

Bundle Offers

One Trade or All of Them.
We Have a Stack for That.

Every bundle saves you money. The bigger the stack, the bigger the gap between what you pay and what you get.

Bundle 01

The Couple's Bundle

"Start your trades together. One income today, two incomes tomorrow."

  • 2 trade guidebooks of your choice
  • Digital, hardcover, or audiobook format per book
  • Lifetime access to digital editions
$244 $294 Save $50

Choose your 2 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 2.

Get the Couple's Bundle at $244
Bundle 02

The Indecisive Bundle

"Read three. Pick one. The other two are gifts you give your friends."

  • 3 trade guidebooks of your choice
  • Perfect if you are deciding between trades
  • Lifetime digital access to all three
$341 $441 Save $100

Choose your 3 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 3.

Get the Indecisive Bundle at $341
Bundle 03

The Family Bundle

"Five trades. Five paths. One family-built future."

  • 5 trade guidebooks of your choice
  • One per family member, or one per niche you explore
  • Lifetime digital access to all five

5 attorney hours cost $2,500. The Family Bundle is $535. You do the math.

$535 $735 Save $200

Choose your 5 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 5.

Get the Family Bundle at $535
Choose your format

Three ways to own it.

Digital PDF for instant access. Add a hardcover for the shelf. Add audio for the commute. Or get everything — the Complete Kit.

Digital Only

PDF Download

Instant access. Read on any device. Print it if you want. Lifetime updates included.

$147
  • The Solar Guidebook — Digital PDF
  • Instant delivery after purchase
  • Lifetime access & all updates
  • Read on any device
Choose your format

PDF + ePub — instant download, lifetime updates

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Best Value — Most Popular

Digital + Hardcover

PDF for tonight. A hardcover printed and shipped to your door in 5–7 business days. The one you put on the shelf.

$186 $225
Save $39
  • The Solar Guidebook — Digital PDF
  • Hardcover (POD, ships 5–7 business days)
  • Instant digital access the day you order
  • Lifetime updates on the PDF
Choose your format

PDF + ePub — instant download, lifetime updates

All sales final · Non-refundable · Secure checkout via Stripe

The Complete Kit

Digital + Hardcover + Audio

Everything: PDF, hardcover, and the audiobook MP3 download for the commute. The whole package.

$197 $265
Save $68
  • The Solar Guidebook — Digital PDF
  • Hardcover (POD, ships 5–7 business days)
  • Audiobook — MP3 download
  • Lifetime updates on PDF & audio
Choose your format

PDF + ePub — instant download, lifetime updates

All sales final · Non-refundable · Secure checkout via Stripe

Buy-now-pay-later available at launch
Pay in 4 with Klarna, Afterpay, or Affirm — available at launch. Subject to lender approval.

All sales final · Non-refundable · Digital delivery is immediate and cannot be recalled.

The Solar Guidebook
Who This Is For

Written for the person ready to own it.

Solar is a licensed trade with 25-30 year customer relationships and a federally subsidized customer acquisition engine — the ITC makes every sale easier to close.

This guidebook covers the licensing, the sales process, the installation skills, and the commercial market that takes a solar company from first install to $1M+.

Sun, panels, permit, PTO. The playbook for owning a solar company.

“Sales to install to owning a solar contracting company.”
Delivery

Read it tonight. Apply it tomorrow.

  • 01
    Instant PDF download Delivered the moment you check out. Read on any device, print if you want.
  • 02
    Hardcover shipped to you Print-on-demand. Ships in 5–7 business days. Add it to any tier.
  • 03
    Audiobook MP3 download Listen on the commute, on the job, or whenever. Available in the Complete Kit.
Common questions

What you need to know.

Do I need to already be in the trade?

No. The book is written so a complete beginner can read page one and walk into an apprenticeship or first job knowing exactly what to expect. If you're already in the trade, the business and scaling sections are where the real value is.

Is this state-specific?

Licensing chapters cover the path in every state, with the relevant regulator, exam, and reciprocity rules. Business setup and marketing chapters are U.S.-focused but generally applicable.

What format is the book?

Digital PDF — instant download, readable on any device. Add a hardcover (printed and shipped) or audiobook MP3 add-ons available at launch. Lifetime updates on all digital formats.

What's your refund policy?

All sales are final and non-refundable. Digital files are delivered immediately and cannot be recalled. Please read the product description carefully before purchasing.

When does this launch?

We're finalizing the launch date now. Join the founders waitlist below and you'll be first to know — plus eligible for Founders pricing when we go live.

The trade is real.
The path is written.

We're putting the finishing touches on The Solar Guidebook. Join the founders waitlist and get first access when we launch — plus Founders pricing locked in for life.

No spam. First to know. Founders pricing locked in.
Coming Soon — Founders Edition $147 · All sales final · Non-refundable