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Trade Guidebook · Construction & Skilled
LICENSE → SKILL → INCOME → OWNERSHIP

The Tile Guidebook

Setter to crew leader to owning a tile installation company.

$147 $197 Available Now · Founders
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The Tile Guidebook
What's Inside

Skill Income Ownership Step by Step.

Every chapter builds on the last. From day one in the trade to the day you own the company. No filler. No inspiration. Just the actual steps.

01

Master the Craft

Ceramic and porcelain tile, natural stone, large format (24x48+), shower systems, Schluter trims, heated floor systems. The skills that make you a premium installer.

02

Get Licensed & Certified

State contractor license, CTEF Certified Tile Installer (CTI) credential, and the bonding and insurance that commercial general contractors require.

03

Go Independent

Tile saw, tools, material account, estimating template, and per-square-foot pricing. First customer playbook. The contractor outreach sequence.

04

Estimating & Pricing

Square footage pricing by tile type and size, demo and floor prep, waterproofing, Schluter and trim pricing. The margin model for residential vs commercial.

05

Lead Sources

Kitchen/bath showroom relationships, GC tile-sub relationships, Angi, Houzz, remodeling contractor referrals, and hotel/multifamily accounts. What delivers volume vs what delivers margin.

06

Build a Crew

Solo to helper to second installer. Quality walkthroughs. The 2-man production crew that doubles output and maintains zero callbacks.

07

Specialty Work — Premium Margins

Custom shower design, large format floor patterns, outdoor porcelain. The specialty that moves you from per-square-foot competition to design-build pricing.

08

The $1M+ Path

Residential remodel tile, commercial hotel/multifamily accounts, and showroom preferred installer programs. The revenue mix that takes a tile company past $1M.

Updated Yearly. Forever Yours.

Every guidebook is updated yearly to reflect new licensing laws, current industry standards, current market rates, and refreshed playbooks. Buy once — every future edition is yours free for life. Major annual updates ship every January. Spot updates for major regulatory changes ship within 60 days.

Lifetime access Annual updates included free Refreshed laws, rates & standards
Real Cost Breakdown

What It Actually Costs to Learn TILE Business the Hard Way

This is not a textbook. This is the operating manual.
Here is what the same information would cost you anywhere else.

  • Business attorney to set up your LLC and licensing structure for Tile State-specific entity filing, operating agreement, and registered agent setup. $1,500 to $3,000
  • CPA familiar with Tile businesses for tax setup and quarterly filings Industry-specific deductions, estimated tax payments, and payroll structure. $1,500 to $3,500 per year
  • Industry-specific business coach (most charge $500 to $2,000 per month for 6+ months) Mentorship for someone who has actually built and sold a Tile business. $3,000 to $12,000
  • Equipment and supply chain research time 200+ hours of calls, samples, returns, and bad vendor relationships before you find the right suppliers. 200+ hours
  • Pricing and quoting consultant to set your rates against the local market Undercharging by 20% for 12 months costs more than this consultant ever would. $1,000 to $2,500
  • Marketing setup for Google Business Profile, website, and review systems The three channels that drive 80% of new customer calls for Tile businesses. $2,000 to $5,000

Tile-specific

  • CTEF Certified Tile Installer (CTI) program and NTCA membership setup CTI certification distinguishes you from day-rate competition and unlocks commercial and luxury residential accounts. $800 to $2,000
  • Large format tile installation technique training (gauged porcelain tile panels, rectified tile, and uncoupling membranes) Large format tile installs are the premium tier of the industry. Most installers cannot do them. Those who can charge 40 to 80% more. $1,500 to $3,500
  • Shower and wet area waterproofing specification consultant (Schluter, WEDI, or Laticrete systems) Waterproofing failures create $20,000 to $80,000 in liability claims. Getting the system specified correctly protects you and commands premium pricing. $1,000 to $2,500
Combined retail value $13,000 to $36,000 minimum Plus the income lost during your learning curve.
Or
The Tile Guidebook
$147
Was $197
  • Try booking a business attorney. The floor is $500 an hour, and you will not walk out with a fraction of what is inside these pages.
  • Less than one hour with any advisor on this list.
  • Less than one bad vendor decision or one underpriced job.
  • Available as digital, hardcover, or audiobook.
$147. Founders edition.

Get all three formats in the bundle and own it for life.

All sales final · Non-refundable · Secure checkout via Stripe

“Read it in a weekend. Apply it for a lifetime.”

Choose Your Stack
Bundle Offers

One Trade or All of Them.
We Have a Stack for That.

Every bundle saves you money. The bigger the stack, the bigger the gap between what you pay and what you get.

Bundle 01

The Couple's Bundle

"Start your trades together. One income today, two incomes tomorrow."

  • ✓ 2 trade guidebooks of your choice
  • ✓ Digital, hardcover, or audiobook format per book
  • ✓ Lifetime access to digital editions
$244 $294 Save $50

Choose your 2 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 2.

Get the Couple's Bundle at $244
Bundle 02

The Indecisive Bundle

"Read three. Pick one. The other two are gifts you give your friends."

  • ✓ 3 trade guidebooks of your choice
  • ✓ Perfect if you are deciding between trades
  • ✓ Lifetime digital access to all three
$341 $441 Save $100

Choose your 3 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 3.

Get the Indecisive Bundle at $341
Bundle 03

The Family Bundle

"Five trades. Five paths. One family-built future."

  • ✓ 5 trade guidebooks of your choice
  • ✓ One per family member, or one per niche you explore
  • ✓ Lifetime digital access to all five

5 attorney hours cost $2,500. The Family Bundle is $535. You do the math.

$535 $735 Save $200

Choose your 5 trades

Hold Ctrl (PC) or Cmd (Mac) to pick 5.

Get the Family Bundle at $535
Best Value Bundle 04 · The Legacy

The Legacy Bundle

"Every trade. Every advantage. One library."

  • ✓ All 60 trade guidebooks
  • ✓ The Master Entrepreneur Manual
  • ✓ Free shipping on all hardcovers
  • ✓ Lifetime digital access to every edition
  • ✓ Annual updates included, forever
60 trade guidebooks at $147 each $8,820
The Master Entrepreneur Manual $397
Standalone total $9,217

$1,997 is roughly four hours with a business attorney. Or it is the entire wealth-building library, in your hands, forever.

$1,997 Save $7,220
Get the Legacy Bundle at $1,997

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View all bundle details and compare what's included →
Choose your format

Three ways to own it.

Digital PDF for instant access. Add a hardcover for the shelf. Add audio for the commute. Or get everything — the Complete Kit.

Digital Only

PDF Download

Instant access. Read on any device. Print it if you want. Lifetime updates included.

$147
  • The Tile Guidebook — Digital PDF
  • Instant delivery after purchase
  • Lifetime access & all updates
  • Read on any device
Choose your format

PDF + ePub — instant download, lifetime updates

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Best Value — Most Popular

Digital + Hardcover

PDF for tonight. A hardcover printed and shipped to your door in 5–7 business days. The one you put on the shelf.

$186 $225
Save $39
  • The Tile Guidebook — Digital PDF
  • Hardcover (POD, ships 5–7 business days)
  • Instant digital access the day you order
  • Lifetime updates on the PDF
Choose your format

PDF + ePub — instant download, lifetime updates

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The Complete Kit

Digital + Hardcover + Audio

Everything: PDF, hardcover, and the audiobook MP3 download for the commute. The whole package.

$197 $265
Save $68
  • The Tile Guidebook — Digital PDF
  • Hardcover (POD, ships 5–7 business days)
  • Audiobook — MP3 download
  • Lifetime updates on PDF & audio
Choose your format

PDF + ePub — instant download, lifetime updates

All sales final · Non-refundable · Secure checkout via Stripe

Buy-now-pay-later available at launch
Pay in 4 with Klarna, Afterpay, or Affirm — available at launch. Subject to lender approval.

All sales final · Non-refundable · Digital delivery is immediate and cannot be recalled.

The Tile Guidebook
Who This Is For

Written for the person ready to own it.

Tile installation is skill-intensive enough that bad installers lose jobs quickly — and good installers can't be replaced.

This guidebook takes you from setter to installer to company owner: the licensing, the estimating, the customer channels, and the specialty work that separates premium installers from commodity subs.

Every remodel has tile. This is the playbook to own that work.

“Setter to crew leader to owning a tile installation company.”
Delivery

Read it tonight. Apply it tomorrow.

  • 01
    Instant PDF download Delivered the moment you check out. Read on any device, print if you want.
  • 02
    Hardcover shipped to you Print-on-demand. Ships in 5–7 business days. Add it to any tier.
  • 03
    Audiobook MP3 download Listen on the commute, on the job, or whenever. Available in the Complete Kit.
Common questions

What you need to know.

Do I need to already be in the trade?

No. The book is written so a complete beginner can read page one and walk into an apprenticeship or first job knowing exactly what to expect. If you're already in the trade, the business and scaling sections are where the real value is.

Is this state-specific?

Licensing chapters cover the path in every state, with the relevant regulator, exam, and reciprocity rules. Business setup and marketing chapters are U.S.-focused but generally applicable.

What format is the book?

Digital PDF — instant download, readable on any device. Add a hardcover (printed and shipped) or audiobook MP3 add-ons available at launch. Lifetime updates on all digital formats.

What's your refund policy?

All sales are final and non-refundable. Digital files are delivered immediately and cannot be recalled. Please read the product description carefully before purchasing.

When does this launch?

We're finalizing the launch date now. Join the founders waitlist below and you'll be first to know — plus eligible for Founders pricing when we go live.

The trade is real.
The path is written.

We're putting the finishing touches on The Tile Guidebook. Join the founders waitlist and get first access when we launch — plus Founders pricing locked in for life.

No spam. First to know. Founders pricing locked in.
Coming Soon — Founders Edition $147 · All sales final · Non-refundable